BTO_Dr. William Cooper: this mp3 audio file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Emmanuel Fombu:
Welcome to Bite the Orange. Through our conversations, we create a roadmap for the future of health with the most impactful leaders in the space. This is your host, Dr. Manny Fombu. Let's make the future of healthcare a reality together.
Emmanuel Fombu:
Thanks, everyone, for taking the day, opportunity today to hang out with myself and Dr. Cooper. Dr. Cooper is a man of multiple accomplishments. And so with that being said, just like you say in your podcast, you don't read bios. All right, so I'll start off by saying, Hey, Dr. Cooper, tell us about yourself.
Dr. William Cooper:
Yeah, that's good, I like that. So, yeah, William Cooper, I am, professionally, a cardiothoracic surgeon, but also an entrepreneur, veteran, author, executive coach, a lot of different things, and, but more importantly than that, I am really here in this industry, in healthcare, to serve people. And so much of the last ten-plus years of my life has really been preparing myself, also preparing my company to serve, to do things that are innovative, do things that are attractive, and things that create value to the industry. And so I always knew at some point I was going to branch out of day-to-day clinical practice, although I still do that just not at the same level or the same intensity that I used to, but I also spend a lot of time developing novel concepts that I think are going to help us advance healthcare in general, not on the research clinical kind of side, but more on processes of delivery of care and how we access care and how people can understand their care a lot better. So health, wellness, those kinds of things are really what interests me from a healthcare perspective. So now I have, my business is called PRIMO Health Partners. We have a telemedicine platform that we launched in January of this year. That platform is primarily focused on delivering access to healthcare specialists like myself for really high-end stuff. You have a heart problem, you want to ask a question in a less intimidating environment, get on the phone, call me, and we can get your records, harvest your records with your permission, obviously, and then look through those records and have a conversation with you about what we think is the best steps in terms of care and give you that second opinion. So our approach is easier access to online second opinions for specialists. And, one, that's through a telemedicine platform, but we are also preparing ourselves right now to launch PRIMO Healthcare. PRIMO Healthcare is a health benefits platform, it's subscription-based. It essentially gives its members, our members, our subscribers, if you will, on-demand, urgent care, access to physicians. And this system, I think, is really a game changer. It's not like traditional telemedicine where you schedule an appointment or you put in your problem scheduling appointment, come back in two or three hours or the next day, no. For our subscribers, this is on-demand. You subscribe at a very, very, very low cost per month and you're able to access our system and our average time. Now benchmark is 2 hours, but our average time now is 2 hours. I mean, 20 minutes, I'm sorry, 20 minutes for a physician to call you back. And we've also extended that to a virtual primary care option as well. So that's kind of what I'm into. Background, I'm a heart surgeon, practiced medicine for years and years. Born and raised in a small town in southern Missouri. Come from a large family, part of my passion comes from that. I'm one of seven kids, one of eight kids, one of only three of those kids that are still alive, including my mom, who's deceased as well. We've lost six of our family members and they all died young, prematurely. And if you read my book, you find out that embedded in their stories are a lot of the, just suggestions in innuendo and evidence, if you will, of a lot of problems that are basically plaguing our healthcare system and have been plaguing our healthcare system for years: lack of access, lack of insurance, miscommunications, poor care, personal responsibility in some ways. And so all of those things that we experience every day in our healthcare system, it's kind of what drives me and what's driven me to get to this point, that's where my career.
Emmanuel Fombu:
And thanks a lot Dr. Cooper, and something that really struck me about your background, as I was preparing for this great conversation that we have today, and I think the audience will benefit from this, you have a book called "Heart Attack: Truth, Tragedy, and Triumph" that goes into the details of the story. I also have a book called The Future Healthcare, and in that book, I talk about value-based healthcare and the fee-for-service kind of model, right? As a cardiothoracic surgeon, clearly, you make money from doing procedures when someone gets really sick, right? And it's very rare in today's world to see a surgeon be more proactive in prevention and education. And I know from your book, one of the things that drives you that you mentioned was the idea of combating heart disease via education and prevention even though you make money to do surgeries, right? So what drives you in that direction? What's the importance of that to you?
Dr. William Cooper:
Yeah, so, you know, a cardiothoracic surgeon is what fits my personality, it fits my skill set, my level of expertise. So therefore I couldn't, you know, it just happens to be the way that I intervene and make money, but I would be a hypocrite if I were to tell everybody to go out and smoke cigarettes so that they could come and see me because I know that's going to end up being more care for me. It doesn't work that way in healthcare. The underpinning and the foundation of most physicians and people who are in this industry is to care for people. You find ways to express yourself within your profession, and that just happens to be surgery for me. So I'm able to, within what I do, to touch one person's life at a time. But when I go out beyond that and I spread my wings and begin to talk more about health and wellness and talking about how you access healthcare and helping people navigate a very, very complex system, that's fulfilling the basic foundation of what I think physicians should be about. All of us should be about that, which is caring for people and taking for people, using our skills and talents wherever they may take us within this industry. But also have a title of a book that I have not yet published yet, and the title of that book is called Put Me Out of Business, Please. So a little bit of a, it's a little bit of a challenge to people out there, put me out of business, and you can do that. 80%, as you know, Emmanuel, of what we do in cardiovascular surgery, we think is largely preventable. And I often tell people when they come to me and I say very publicly what I'm selling, you do not want to buy. You don't want to buy this because it means you're going to have to go through something. But if you do, I'm here and I'm pretty doggone good at it, and we're going to take great care for you, we'll help you kind of reset and get back on track. And so that's how I justify that, but, you know, at the end of the day, it's about taking care of people and doing that in a way that best suits you, your skill set, your character, your personality, and all those other things. But you never sacrifice that for at the end of the day, always, always, always doing the right thing, giving the right advice, and doing whatever you can to help people.
Emmanuel Fombu:
And that's fantastic, I was actually listening to your podcast itself, which is called Hanging with Dr. Cooper. Anyone that is listening, you should check it out, I think it is a very good discussion between clinicians and clinicians. Like peer-to-peer discussions in a very good way that I think the average person can actually follow through the conversations. And I really like the discussion you have with Dr. Dave on episode three, of the discussion, I think it was very good and the discussion is around the role of genomics, right, and choice in decision-making, and the whole role of healthcare in general, which is something I strongly believe in. So as a background piece, my grandmother, my family's from Cameroon in Central Africa, and my grandmother grew up smoking tobacco. I gather you guys had a discussion about the role of smoking on endothelium and how the role of that kind of disease. And that's actually what drove me to cardiovascular medicine in the first place, right? Watching my grandmother smoking tobacco her whole life and she ended up dying from heart failure, right, in a major role. But my mother is retired right now. She's in her seventies and she has no cardiovascular disease, right, she's retired, she exercises, completely different socioeconomic background, but better, my grandmother, who grew up not being educated at all, right, different backgrounds. And my mom being a physician and not having a background, not having disease. And I have two younger siblings and we're all clinicians, and so hopefully we're in a much better economic situation. And so I decided to do a genomic test on myself, and I found out that I have a risk for hypertension myself. So I decided up on that two choices, which is something that you discussed with Dr. Dave on episode three, right, in Hanging with Dr. Cooper, and the idea is the decision. It's a choice of me just sitting there and just go straight and crash and have a disease, or I could do things to mitigate that change, right? And so what do you think? I mean, a lot of us in our community, the African-American community, you know, community, or in a Caucasian community, I'm not saying we're doing bad genes right, but we have a risk for disease. What are some of the things that we can do? Because we all know what we should do to be healthy. And what are the biggest challenges that you think we face and what can we do about it?
Dr. William Cooper:
Yeah, you know, that's a really good question, Emmanuel, and it has a lot, there's a lot to unwrap there. So you talk about genomics and understanding really at a very basic level what is going on, what's going to be predictable in terms of your interaction, just being a human being and being alive. But you know, having that information is very, very I mean, it's certainly very, very helpful. But now you know that, you don't know what the genomics of your grandmother was who smoked, but very likely she had this very similar genetic makeup to some extent that you have because of the bloodline. But therefore, you then layer on top of that the environmental, voluntary environmental exposure to cigarette smoke and all of the toxins and chemicals that are embedded in that. So having that genomic information, if you're really going to be very practical about it and make a change is, for you, quite frankly, you do the things to avoid the environmental exposure and those things that you can do and can control. You can't change your genes, we may get there someday, but we're not there yet. But the, so you mitigate those things that you can, you don't smoke, you maintain your weight, you don't drink in excess, you stay away from high-salt, high-fat foods that we know tend to promote the development of hypertension and high blood pressure. So, you know, but here's the caveat and the irony to all of that. You've got the gene, okay? You know that, but did you really need to know that to know that you should do all those things? I mean, you know, you think, if you think about that, so the genomics is great because I think what it does is you should do those things anyway. Well, all of us should be doing those things. But it, at least, in my opinion, the more information you have, the more motivated you are. Now, here's where I think sometimes we miss it. And I'm going to come back to this on a different level, that same within that same conversation, one of the conversations that Dave Montgomery and I had, but it's this. We tend to focus in healthcare so much on the bad stuff that can happen. Oh, you want to avoid death. Well, guess what? You're going to die. Emmanuel, do you have a date? You and I both have a date, it could be today, it could be tomorrow. We don't know when that date is.
Emmanuel Fombu:
Right, no one leaves life alive.
Dr. William Cooper:
Yeah, so if you think about every month, every February, the month of February, we celebrate, what, heart disease month, heart disease. And what do we always leave with? Heart disease is the number one killer. Heart disease is also the number one medical cause of disability, if you think about that. Think about that, in fact, it may not be number one, but it's up there in the top, heart failure. So let's forget about the definition of what disability is, but think about the lost time, the loss of lifetime, time in this life, enjoying it, think about that. And if you think about the impact of going back and forth to the doctor, worried about insurance and co-pays, in and out of pharmacies, you can't walk up a flight of steps because I can't breathe. You're losing a really, you are, you've got so much, you've given so much away to poor health that you can't really live your life. You are literally crippled and handcuffed by hypertension, congestive heart failure, you know, to some extent cancer, and all these other environmentally lifestyle-related kind of conditions that we basically put on ourselves. So I tend to think, you know, I tend to talk more in not what you're trying to avoid by dying. You're going, you can't afford that, that's coming. But what you can do is until that day comes, is live well, live without the burden of going back and forth to doctors, live without the burden of having to always look for an elevator because you can't, you're too damn sick to take the stairs. So, you know, I think we, in some cases, need to change that narrative, right? And give people more exposure to the type of life that they want. I mean, look at this. You know, and I'll just say certainly in communities of color and minority communities, spend a lot of money on brand names, Nike, Gucci, Louis Vuitton, and all of this stuff. What are we buying? We're buying the images and the idols of success, wealth, and prosperity. Those are the idols, those are the things that people idolize. They see those things as being associated with what? Success, money, wealth. You know, the fact of the matter, Louis Vuitton doesn't give a damn about you, he doesn't. I don't even know if those Italians still living, I don't. I mean, I really don't, but at the end of the day, you're buying because you want that, right. What if we could, what if we had the brand called Wellness? Man, I want some of that, I'll go out and buy that, gets me to my last point. We don't have the health and wellness idolatry that we have for brands, Nike, Puma, whatever the hell, Gucci, we don't have that. Health and wellness doesn't carry that weight that much brand equity. How can we tie that brand equity is something that's much more valuable than a pair of Gucci socks or shoes? And that's where it brings me to my last point, which is the point about agency, being your own agent, be your own brand, okay? Take command of this thing. And guess what? It's a lot cheaper than some of those brands I just named. It's a lot cheaper, it really is. You know, if you, if you're a man, so far, our program, for example, I'm going to do a little bit of advertising right here, so PRIMO Health, our individual program, individuals to have access 24/7, 365, not only for themselves but seven family members, Emanuel, seven family members can access this for one price of $30 a month, that's $360 a year. Now, I would just challenge anybody to find any one of those big brand names that I just, I'm talking about a really big high-end one now, brand names, and go out and buy yourself an outfit for less than $360. And when I say outfit, pants, shoes, shirt, three items. You name one of those brands out there, legitimate, that you can go out and buy all three of those things for $360, and yet we're selling you for $360 a year access 24/7, 365 to a physician to call, you can call just ask a question. You can call if you've got a sore throat, all those urgent care kind of things that you can treat through telemedicine. Obviously, some things you have to lay your hands on someone or you have to be able to direct them to where they need to get the right type of care, but just imagine how valuable that is. So save your $360 on that little outfit that you're going to get from brand whoever and brand you. We're talking about doing something for yourself, you, and seven additional family members so you can put on your subscription who have access to that. Now, how do you sell that? That's my challenge as a business owner. How do I sell that? It's a tough message because what? Guess what? You got to pay for it out of your pocket. Insurance is probably not going to go cover that. Yet you can go pay for the brand name shoes, the Gucci, the Louis, okay, but, so changing that mindset. And let me tell you something, it's amazing, but it's happening out there already. If you want to talk about becoming your own agent and branding yourself for health and wellness, look at all these companies that come out with the smoothies and this drink and that drink, you know, take this tea, you know, and drink this tea or this coffee, you know, and literally, people will buy that, they have no idea, we'll buy that stuff. And because I think they're, guess what, they think they're investing in their health and wellness, they think they're doing something. But then the other part of this, and this is the final thing I will say is that, you know, we live in a society, in a capitalist society, quite frankly, where being healthy and being wealthy, you know, the two are tied together, in my opinion, can be a challenge. It's not as easy as just somebody prescribing you a pill and popping a pill. That's easy, okay, but that's not what you need for health and wellness. You've got to invest in it, you've got to invest your money, got to invest your time, you've got to invest your thoughts, and you've got to invest your actions, your time, money, your thoughts, and your actions. If you want to live, and again, it's not about avoiding death, it's about living life. That's my message, I'll shut up.
Emmanuel Fombu:
No, no, no, no, this is incredible. And I'm a big supporter of companies started by clinicians because you're in the front lines. And I think this has not been more evident than the recent pandemic we just all went through with, you know, especially with COVID, right?
Dr. William Cooper:
Oh, yeah, absolutely.
Emmanuel Fombu:
Just the idea of being well, right? And you saw a lot of people that died because they had comorbid conditions. They were not necessarily sick ahead of time in hospitals, but people died because they had diabetes, hypertension, heart failure, people were dying from this, so I think it's extremely urgent. And the need to be well is, I think is immediate, right, and it's urgent in that case. So if I look at the company per se, is it Primo or PRIMO?
Dr. William Cooper:
It's PRIMO, PRIMO, PRIMO, PRIMO, yeah, and that's an acronym. It's a Professional Resource for Independent Medical Opinions, PRIMO.
Emmanuel Fombu:
Excellent, I love it, I love it already. So, yeah, PRIMO Health Partners, which is a telemedicine arm, and as you mentioned, also having a PRIMO Healthcare piece of it, right? So is it available nationwide? Who's your ideal customer and how could people get their hands on it?
Dr. William Cooper:
Oh, absolutely, so yeah, we are available in all 50 states and US territories. You can get access to PRIMO Health Partners. So we have two, there's sort of three levels here. There is the PRIMO Health Partners where we can give you the second opinions, get your records. That's not an on-demand kind of thing, because we have to actually, as you know, Emmanuel, you're going to do heart surgery on someone or you give them a second opinion even, you need to look at Cath Echo, maybe even a CT scan, you know, you need to dig in there a little bit. So we have a system where we can acquire the records within 48 hours, and our benchmark is within 48 hours of acquiring those records, we get on a call with you to discuss those records. So that's unprecedented for a second opinion, if you think about it. 48 hours, really, I can, you can be talking to a heart surgeon, a neurosurgeon, orthopaedic, urologist about your health-related or your specialty-based problem within 48 hours. You just imagine how much more efficient that is, so that's the second opinion piece. And then we have PRIMO Healthcare, which is the virtual urgent care, and the virtual primary care, okay, and the virtual primary care includes virtual urgent care. It's a higher price because now you are establishing care with a primary physician who can help you manage all of your chronic conditions over years and years and years. Now that's going to be local, regional, because at some point, as you know, primary care, you've got to go in and you've got to have those things done. You've got to have the breast exam, the pelvic exam, the rectal exam, if you're a man and genital, you got to, you just got to have somebody's got to put their hands on you to be able to complete the circle, but we do have the virtual primary care. But even that, even on top tier program with that, runs about $115 a month. And guess what? For that as well, you can include up to seven of your family members. And so it's truly one of, it's almost too good to be true, but it is true. And as a physician, you know, and I'm trying to explain is, it's hard to tell people something that they, where they've never been told before and they're used to having something different for decades and decades and decades. But yes, so we have the second opinion service. We have the virtual urgent care of virtual primary care. And you can access all of those at PRIMOHealthPartners.com, PRIMOHealthPartners.com.
Emmanuel Fombu:
And so the ideal customers right now, do you sell directly to consumers? Do you sell to hospitals? Like how do you get customers?
Dr. William Cooper:
Yeah, very, very, and then, so within that, we have, we sell to all of those. So we do have a direct-to-consumer product. That's the one that's about 30 bucks a month, and then we have small businesses. We're really looking for those small businesses who struggle, you know, 50 to 100, 150 employees, to figure out how they're going to pay for health benefits and make themselves competitive. So we see ourselves as an alternative to traditional insurance. We're not insurance, we can't call it that, but we are a Health Access to Health Benefit program, and so we see it as an alternative in some cases, and also a supplement, because the fact of the matter is, many of the big insurance companies, they'll give you, you're going to have access to their nurse hotline or whatever, and they all do telemedicine, telehealth now. But again, one of the problems with telemedicine and telehealth, as I see it, the way it's been constructed, is you're trying to mimic what happens in a very efficient, inefficient doctor's office. Think about that. You're taking a highly efficient video phone call or even electronic communication system that's, that can be very, very efficient for reaching people and trying to mimic a model that's very inefficient. You know, it's the 8 to 5, 9 to 4 schedule. You've got to find this final appointment, go to ZocDoc and some of the other ones, and I don't, I'm not trying to defame anybody, I'm just using examples that are very. But go there, you've got to find a doctor, first of all, who has a slot, you've got to find the day in the time. We're not talking about that, we're talking about picking up a phone or going to the website, logging in, tell them what the problem is through it, through it through a secure HIPPA compliance server. Somebody calls you back in 20 minutes, you can go on video, or you can go on a phone call. You can get it to, get a phone call. It's almost a no-brainer. So we have the direct consumer piece and we have the group piece, the group piece, minimum of 50 members. And guess what? Emmanuel, those groups don't have to be necessarily a small business, it could be a church group. I mean, you know, Emmanuel Baptist, if you want to, we can have Emanuel Baptist, they got 50 people we, can call Emanuel Baptist Group. And so that's how the program works, and it's really, to me, it's just it's a game changer in terms of providing access to some kind of healthcare professional on some level and getting people out of the, this rat race of trying to get to an appointment, taking half a day off, some days, all day off to get to a doctor for something that, quite frankly, you know, all it really requires is five or ten minutes, you know what I mean? So that's where we are, we're trying to really disrupt the industry from an access perspective.
Emmanuel Fombu:
And that's incredible, and this podcast, actually, it's sponsored by Marché Health, who's, Marché in french means marketplace, and it's positioned as the world's largest digital health marketplace and community to help exactly solutions like yours and then put it, like show this, showcase this right to the ideal buyer, right? That's the reason behind the question. And so I think would be.
Dr. William Cooper:
Somebody from Marché call me. I don't know if we have the international version, but we certainly got the US, we can do it in the U.S.
Emmanuel Fombu:
This is all US-based, it's actually US-based.
Dr. William Cooper:
I would love to talk to the people at Morché. We have to do it, yes.
Emmanuel Fombu:
Perfect, so what will happen after this lecture? I'll get them to follow up with you and we'll get all the information and actually put up on the platform and help you actually scale this business, because I think it's very efficient in healthcare and we want to get those people to believe in the concept, and what you're trying to go and then take a bite out of that orange, right, to ensure that we're moving in the right direction. So what was ...
Dr. William Cooper:
I just wanted to follow up real quick, I'm sorry. I wanted to, so you were saying, ideal customer. So the ideal customer. I mean, here's a group of people that, and here's some some some fringe benefits there that I've learned here in the last several months that are so important, particularly young people because all of our packages come with care navigation. So you imagine at about the age that you and I are, we may be trying to help parents or grandparents. Now, you mentioned your grandmother earlier, but we may now be in a position where we're trying to help, we are surrogate caregivers. We're trying to find resources for them. So we have care navigation, which is attached to all of our programs. So you can call in, call the navigation line, they will help you find whatever it is you're looking for, okay? Help me answer a question about what should I do about this, okay? In addition, I found out in the last several months just doing a lot of talking that our millennials and whatever, that after-the-millennials group is, is really big now on mental healthcare virtually, and that's being driven by the younger generation. And I think some of that's, you know, some of the athletes and high profile people, Simone Biles and Naomi Osaka and others coming out and talking about their mental health, the swimmer, the Olympic swimmer and people like that coming, Michael Phelps coming out and talking very openly about their challenges with mental health. And so the young people really, I really identify with that. So that's, those are, those mental health counseling, care navigation are embedded in all our programs. So, you know, we've got this whole generation now of young people who are gig workers, who are YouTubers, they don't have traditional insurance. This gives them the option at $360 a year to have something that they when they have a question or health questionnaire, they need that counselor or someone that's embedded in our subscription programs, mental health counseling, and care navigation. So gig workers, young people who don't feel like they need insurance, part-time workers who just need some kind of benefit. Basically, our ideal customer is anyone, but those are some nontraditional kind of people who would otherwise, who are part make up a large percentage of that 31 uninsured, according to Kaiser. And then certainly a huge part of that under-insured that you and I know there's another 60, 70 million people in America.
Emmanuel Fombu:
But for $30, for the PRIMO Health Partners or $115 for your PRIMO healthcare, I think for seven members of the family, I think it's a bargain, right? But what we're going is ...
Dr. William Cooper:
It's a tremendous bargain.
Emmanuel Fombu:
You're right, one of the reasons behind this podcast is to make sure that people are aware of such things that exist today that people don't know exist. Because mental healthcare, I talk to a lot of people that have don't have access to psychiatrists, they have no access to complete care or model or coordination. And while this is available and it's available in every single state, so we should make sure that the right people are aware of this. People have access to it today.
Dr. William Cooper:
Right, right, yes.
Emmanuel Fombu:
So what does success look like for you in the next 30 to 90 days or a year from now?
Dr. William Cooper:
Okay, 30 days, we will have the program fully launched on our website, because you go there now, you're going to see PRIMO Health Partners. PRIMO healthcare will be up and running on September the first, so that's the next big milestone for us. And then in a 90 days, our 90-day plan would include, we want to automate if we can. We're trying to automate our lead development, lead generation, lead follow-through. Those are some more internal kind of processes that we have. One year, our one-year goal is to have at least 1000 subscribers to our program, so that's another one. One of the ways that we are, so the 90-day program, that part of that also this will be public facing, one of the things that we're working on, Emmanuel, is we are working on a network marketing tool to bring people into this. So again, responding to the gig workers, those people that are on Instagram and all these others talking about residual income, etc., etc., etc., we're going to, we're adding that to our program. So what is that going to look like? We're linear. We're not pyramidal in the way that the program says, so it's not like some kind of pyramid scheme or anything like that. So what we do is, what we're going to be launching is a PRIMO ambassador program, which essentially if you bring in someone to our business as a referral, you're going to get 10% of the revenue that we make on that person and those persons in perpetuity. So in other words, as long as they are a member, you can bring me a thousand of them. You're going to get whatever that is, $3000 dollars a month, out of that is 10% commission on it. And when I say it's linear, meaning that if I bring in Emmanuel and Emmanuel brings in who's, Imelda?
Emmanuel Fombu:
Imelda, Correct.
Dr. William Cooper:
Yeah, Imelda, this on the line, you bring in Imelda. It didn't have anything to do with me, Emmanuel's going to get 10% of the company's revenue of the company's profit once we pay the bills and that, so mine is a direct line of everybody that I personally bring to the table, everybody that you directly bring to the table, and then they can break off and bring other people in. You have nothing to do with that, so it's a linear program. I started that or came up with that idea with PRIMO Health Partners when we were moving into staffing, but we got burned by COVID with that and that's why we escalated or accelerated, our getting into the telemedicine piece, but that's a 90-day goal for us. And that that to me is really exciting because now, maybe even just talking to a friend, hey, check this out. Go here's my code or whatever, go link into this, sign up for this thing, and bring all your friends or whoever else you want to bring in. And in addition to that, get seven of your family members on board. And guess what? Here we are.
Emmanuel Fombu:
But not only are you making money from it, but you also promote the healthcare, because it's a health benefit to friends and family.
Dr. William Cooper:
Absolutely, for me, that to me is, and if you read the dossier I have, the marketing piece I have for some of the small businesses, the social impact. I mean, we want to make impact. We want to make sure that, you know, this is not Wall Street, and, you know, Rodeo Drive in California. This is for the back street in Saint Louis or Kansas City or New York. This is for everyday people to get low-cost access to some kind of healthcare and health benefit. And secondly, also for them to even be able to potentially make money on it. Why not? Why not give away 10% income? I don't need to make all the money. I mean, this is a fairly low-cost, low-capital-intensive business. I just, but to give somebody else an opportunity to within their day to day, whatever they're doing, you know, sell something and make, you know, 10% of the profit on, that's a pretty doggone good deal, Emanuel, pretty doggone good deal.
Emmanuel Fombu:
No, definitely, I think this fits exactly the model of what we're trying to get accomplished here at Bite the Orange for the podcast perspective and what Marché Health is trying to get accomplished, and I'm sure we can work together to make the future of healthcare a reality and make it happen. I would definitely love to have you again, you know, after we run, you know, get you on the Marché platform and then do some marketing efforts together here, and then come back and check in to see how much more we could get, share some more personal stories of people that benefit in the platform. So once again, thank you, Dr. Cooper, for joining us today. It was great hanging out with you, and look forward to making a future of healthcare a reality together, thank you.
Dr. William Cooper:
All right, Emmanuel, take care. Thank you, Emmanuel, appreciate it. God bless you, bye-bye.
Emmanuel Fombu:
You too, I'll be in touch, bye-bye.
Emmanuel Fombu:
Thank you for listening to Bite the Orange. If you want to change healthcare with us, please contact us at info@emmanuelfombu.com, or you can visit us at EmmanuelFombu.com or BiteTheOrange.com. If you like this episode and want more information about us, you can also visit us at EmmanuelFombu.com.
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